From Facebook to Instagram it can be deceiving to think you're communicating with your audience every day. But does everyone see all your posts? Doubtful.

What will you do if one of your favorite social media platforms closes its doors or changes it's algorithm? You will lose your entire follower base. That's why it's important to properly work your digital marketing plan and leading your followers to your own email list.

But what if you’ve been ignoring your list? An email list without optimized email list management isn’t an asset. An asset is an active and engaged email list of subscribers who open your emails and respond to your call to action. 

Keep reading to find out the best way to connect with your audience through their inbox.

The Importance of Email Marketing

As you build your brand, you’ll also want to build your audience. You will build your audience on multiple platforms, from your social media pages to your website and also with building an...