The Global eLearning market is on its way to surpassing $270 billion by 2022.
More people than ever are turning to online education. Which... is great news for anyone interested in learning how to create an online course. But, getting started may seem like one of the hardest hurdles to overcome.
What should you teach? How much should you charge? How do you make sure people are willing to pay for your course?
If you don't know how to answer those questions, don't worry. You're in the right place! Keep reading to learn how to create an online course and take advantage of the growing market, today.
1. Understand Your Target Audience
This is often overlooked as the first step when learning how to create an online course. But, it's undoubtedly the most important part. If you don't understand your target audience, your course will:
- Attract no one (or worse... the wrong people)
- Fall short of helping students achieve a transformation
- Attempt to cover too much content
- And never get done
Once you know who you want to teach, make sure they can afford (and have time for) your offer. If you're interested in helping stay at home moms start a business, a $10,000 course with 40 hours of training videos probably isn't going to work.
2. Choose the Right Problem to Solve
Think about the problems your target audience has and how you can help them move past them. It's easy to think your course needs to cover everything under the sun. But, a good strategy is to start small and develop a minimum viable product/service.
Going back to the stay at home mom example, you could start by offering a course that teaches them how to:
- Develop a personal brand
- Real Estate
- Meal Prep
- Write Ebooks
- Launch their website
- Manage their time during nap time
- Use Instagram or Pinterest to gain traffic
Whatever your niche is, there's a market out there ready to pay you for your expertise. Let me say that again, no matter your niche, there is a market out there that will pay you for your expertise. So, pick one idea and get ready to dive deep into it. It helps if your idea is your passion.
3. Develop Your Course Objectives & Outline
When someone finishes your course, what should they know how to do? What should they have accomplished? What transformation are you going to promise them?
After you know your goal, think about what steps it takes to get there. Start from your goal and work backward to step 1. Make sure you cover everything and think about what they may already know (or need to know) before starting your course.
4. Create Course Content
Now you know everything you need to include in your course. It's time to start producing content for every step of the way. But first, you need to decide how you're going to present information.
You can use any combination of:
Think about your target audience and what type of content works best for them. Then, put your head down and start writing!
Protip: You can get started today for free using Kajabi 28 Days FREE to build a course like I did!
5. Determine Pricing Structure & Launch!
Course pricing is a science all on its own. There's no one correct way to do it. But, to get started, think about:
- The amount of value you're giving away
- How much a student's life is going to change
- What your target audience can afford and is willing to pay
- The level of commitment your students have to give
Once you know what you're going to charge, set up your landing pages and marketing material with Kajabi. Then... it's launch time!
TL;DR: How to Create an Online Course
Learning how to start an online course might feel like a daunting, never-ending task on your to-do list. But, it doesn't have to. To recap, here's how to get started:
- Get to know your target market
- Choose which problem you're going to help them conquer
- Determine course goals and develop an outline
- Produce course material
- Develop your pricing structure & launch
If you're stuck or interested in talking through the process for your ideas, feel free to schedule a call, today!